Understanding what competitors are offering their customers is crucial business intelligence that
should not be underestimated. Mystery shopping can be used to uncover insight into competitive
pricing, service levels and can gather valuable information for clients to fully understand their
local/regional/national competitive situation.
Competitive mystery calls/visits cannot be recorded (for legal reasons). Some clients like to
understand a segment of the competitive customer journey (i.e. a store visit), whilst others
like to understand every component with the competitive customer experience.