The volume of Internet transactions is growing year on year, plus customers are having a growing
reliance and usage of email becoming a daily way of life. Therefore, the measurement of these
channels cannot be ignored.
The principle of what we do within these channels is the same our approach towards anything else
that we do. We seek to understand clientís expectations from the channel and then put together
measurement mechanisms to provide measurement and feedback on their customerís experiences.
This can vary from simple email enquiry requests and conducting a simple web purchase transaction,
through to completing a comprehensive experiential journey, mapping the experience, testing links
and providing comment and experience on the usability of the site, and comparing this against