Report based mystery shopping is a cost effective way of conducting a mystery visit which also
offers excellent versatility. The mystery shopper records their experience on tailor made
report form/s scoring against pre-determined criteria which can include anecdotal comments to
support the mystery shopper’s experience.
The versatility of report based mystery shops enables any channel, process or medium to be
measured. Report mystery shops allow clients to measure their entire customer journey, mystery
shop competitors, conduct e-commerce mystery transactions, postal and telephonic follow-up
measurements, franchise compliance, purchase transactions, price surveys, brand audits, and